What if the lights stayed on after Christmas?

BY AM EXPERIENCE GROUP | Sep 21, 2026

Decorative lighting is no longer just for Christmas. Throughout the year, light can transform places, create new experiences and bring people together. It can enhance a space’s identity, attract visitors and invite them to stay. Because when light begins with an idea, it keeps places alive in every season.

Experiences, Shopping Centers and... Football?

BY AM EXPERIENCE GROUP | Jun 1, 2026

What does a shopping center have in common with a football stadium? More than you might think. Both have the potential to create rituals, a sense of belonging, community, and even superfans. And in a world where convenience alone is no longer enough to guarantee relevance, that may well be the greatest opportunity for shopping centers today.

We don’t design spaces. We design internal states.

BY AM EXPERIENCE GROUP | May 5, 2026

Designing environments is no longer just about defining composition; it becomes the construction of systems of influence. Light, materiality, sound, scale, narrative, technology, and knowledge from biology and psychology act together on perception and the nervous system. When considered in isolation, their impact is diluted; when aligned, it is amplified.

Happiness at Work as a Driver of Organizational Success

BY AM EXPERIENCE GROUP | Apr 13, 2026

Workplace well-being is increasingly part of the conversation. But a simple question remains: is it truly treated as a priority, or does it continue, in many cases, to be just a well-intentioned narrative?

Kick-Off Meeting ‘26: the first step towards the next level

BY AM EXPERIENCE GROUP | Apr 2, 2026

Our Kick-Off Meeting ‘26 was more than just a moment of alignment. It marked the official start of a new phase, defined by ambition, focus, and a drive to evolve. On April 1st, we came together to reflect, share our vision, and, above all, take the first step toward the next level.

Ubbo Easter Maze: show your creativity and win tickets!

BY AM EXPERIENCE GROUP | Apr 2, 2026

Do you want to win tickets to the UBBO Easter Maze? Find out more about this giveaway and let your imagination hop!

Christmas Catalog 2026

BY AM EXPERIENCE GROUP | Mar 30, 2026

In Natálogo 2026, light is not decoration - it is presence. It is what shapes Christmas before any form exists. It turns silence into anticipation. It creates encounters where there was once only passage. Shall we discover more?

365 Days of Light 2026

BY AM EXPERIENCE GROUP | Mar 24, 2026

The catalog “365 Days of Light - 2026” presents a clear approach: lighting as a tool for transformation. More than simply illuminating, these collections are designed to create atmospheres, tell stories, and adapt spaces throughout the entire year - whether in commercial, urban, indoor, or outdoor environments.

2026 Trends Catalog

BY AM EXPERIENCE GROUP | Mar 17, 2026

Inspired by the concept stirred, not mixed, the 2026 Trends Catalog proposes a more authentic and expressive approach to decoration. It combines influences, colors, and materials with intention, valuing the identity of each element to create spaces with personality, balance, and emotion.

Territories as living narratives

BY AM EXPERIENCE GROUP | Feb 24, 2026

Thinking about the future of shopping centers and municipalities requires acknowledging a structural shift in human behavior. People are no longer searching only for places to consume or pass through, but for spaces where they can feel, participate, and build meaning.

The Strength of Proximity: The True Heart of Companies

BY AM EXPERIENCE GROUP | Feb 16, 2026

February is traditionally associated with love - simple gestures, sincere words, and small expressions that strengthen relationships. Speaking about “love” in an organizational context means speaking about proximity, care, recognition, and a sense of belonging.

Starting the Year with Empathy: When AM’s Values Come to Life

BY AM EXPERIENCE GROUP | Jan 8, 2026

January is, by nature, a month of new beginnings. It is a time to look ahead, set intentions and reinforce what drives us as an organisation. At AM, we believe that our values should not remain merely written words - they must be lived.

When the Ice Lights Up and Brands Take the Stage

BY AM EXPERIENCE GROUP | Nov 10, 2025

AM Live’s productions combine performing arts, set design, lighting, and technology to create environments of profound emotional and sensory impact. From a communication and marketing perspective, this dynamic reveals a strong potential for brand engagement.

The Empatree: Our Tree of Empathy

BY AM EXPERIENCE GROUP | Oct 8, 2025

In the heart of the AM Experience garden, something truly special has come to life: The Empatree - our very own tree of empathy. This unique installation - an upside-down, suspended tree - transforms the space into a vertical garden of emotions, words, and human connections.

The Magic of Selfie Spots: Aesthetics, Identity and Shared Experience

BY AM EXPERIENCE GROUP | Aug 19, 2025

Luminous structures, thematic decorations or artistic installations - designed to be photographed - seem to attract crowds. The question is: why do we enjoy taking pictures of ourselves in such wonderful settings?

First Aid Training

BY AM EXPERIENCE GROUP | Aug 4, 2025

More than just a technical module, this training was a meaningful way to express what we believe in: that creating unforgettable experiences starts with being attentive, prepared, and conscious human beings – for one another.

Happiness is Sustainable!

BY AM EXPERIENCE GROUP | Jun 17, 2025

At AM Experience, we believe that lighting up Christmas is about much more than switching on lights - it’s about sparking emotions, creating genuine connections, and awakening memories that leave a lasting impression. We design environments that move, that inspire, and above all, that respect the world we live in.

Pirilampo Mágico 2025: United for a Greater Cause!

BY AM EXPERIENCE GROUP | May 29, 2025

At AM Experience, we believe that making a difference goes beyond projects and results - it’s also found in every act of solidarity!

Lighting to Humanize

BY AM EXPERIENCE GROUP | Apr 24, 2025

Festive lights remind us of the beauty in simply being, in sharing the now, in letting ourselves be moved by the simplicity of a lit street. Celebration reminds us that we are human!

Natálogo 2025!

BY AM EXPERIENCE GROUP | Mar 24, 2025

Happiness is always there. Amidst sparkling lights that enhance the harmony of the elements, it is in simplicity and shared joy that Christmas smiles upon us all! In the 2025 Natálogo, we present several collections that promise to shine for everyone!

Over the Rainbow, all over the year!

BY AM EXPERIENCE GROUP | Mar 10, 2025

The rainbow unites forces, transforming dreams into color, magic, and fulfillment. Throughout the year, each collection will illuminate happiness in every shade. Shall we dream in color?

Launch of the 2025 Trend Catalogue!

BY AM EXPERIENCE GROUP | Mar 5, 2025

The 2025 Trend Catalogue is now available, the perfect source of inspiration for creating enchanting and special Christmas decorations!

The art of building Nativity Scenes

BY AM EXPERIENCE GROUP | Nov 5, 2024

The creation of Nativity Scenes is one of the oldest and most cherished Christmas traditions in many parts of the world. More than a religious representation, the Nativity Scene is an artistic expression that reflects the culture and creativity of those who build it.

AM PICNIC 2024

BY AM EXPERIENCE GROUP | Sep 27, 2024

The end of summer brought with it a special moment for our company: a picnic that marked the end of the season and the start of a new phase, full of challenges and opportunities. More than a celebration, this gathering was a moment of togetherness, where we strengthened the bonds that unite us and prepared together for the final stretch of the year, the most demanding and decisive stage for us.

UNBOXING DAY with Philip Kirkby!

BY AM EXPERIENCE GROUP | Aug 12, 2024

We've launched a new internal journey of incredible encounters with even more incredible talents! Our "Unboxing Day" is designed to showcase new artists and potential collaborations for new projects internally. The first edition featured Philip Kirkby from Fantasy Craft...WOW!

A shared journey!

BY AM EXPERIENCE GROUP | Jul 16, 2024

Corporate social responsibility (CSR) is a fundamental concept that highlights how companies can make a positive contribution to society, beyond their financial interests. Companies can be agents of positive change in the community!

The brilliance of a solidarity campaign!

BY AM EXPERIENCE GROUP | Jun 4, 2024

"Pirilampo Mágico" Campaign 2024: And so it went with another solidarity campaign, with the involvement of everyone at AM Experience! We, who light up so many smiles and create happiness without borders, strengthened our involvement this year and supported the CERCI Movement!

AM Mother's Day!

BY AM EXPERIENCE GROUP | May 7, 2024

Mamma mia! Love between mothers and children is to be experienced with taste! This Mother's Day, we invite all AM moms to savor this special moment with their children and enjoy a special recipe!

AM Kick-Off Meeting: It´s a Kind of Magic!

BY AM EXPERIENCE GROUP | Apr 29, 2024

At the epicenter of our journey, we came together to celebrate a year of achievements, learning and, above all, magic. In an event that echoes the essence of our purpose - “It's a kind of magic” - we delved deep into the soul of our company, evaluating and reflecting on the past, embracing the present and opening the doors to the future.

Natálogo 2024: A catalogue designed to shine!

BY AM EXPERIENCE GROUP | Apr 2, 2024

We've launched our long-awaited Natálogo 2024, full of stunning decoration and lighting suggestions to make the festive season even more special!

AM FATHER'S DAY 2024

BY AM EXPERIENCE GROUP | Mar 20, 2024

We believe that every day should be a day to celebrate love, and we also believe that it's important to mark special days, so Father's Day is no exception!

Labyrinth of Ideas

BY AM EXPERIENCE GROUP | Jan 24, 2024

In an increasingly digital and interconnected world, the search for memorable and immersive experiences has become a priority. In this scenario, the maze of ideas surrounding the construction of these experiences is vast and complex.

AM Christmas Party 2023!

BY AM EXPERIENCE GROUP | Dec 14, 2023

Between toasts and inspiring conversations, the party not only reinforced the achievements of the whole team in a challenging year, but also awakened the spirit of gratitude and teamwork, leaving warm memories of a day well spent!

Our elves!

BY AM EXPERIENCE GROUP | Nov 3, 2023

No matter how hard we try to portray this special team, we know that they are always much more than legend. Our operations leap into the spotlight at this time and tirelessly take on many of the powers of the legendary Lapland elves, defying Excel tables, tight timings and supernatural calendars!

Unknown Outer World

BY AM EXPERIENCE GROUP | Oct 17, 2023

What are they planning? It can only be something very "spacial"! The crew got together to do the lift-off of this new project under the "Dreams" label. The brief is clear and so is the desire to exceed expectations! The magic is already being structured and we can already see the first steps on the moon! Shall we go there?

We're coming to Agrabah!

BY AM EXPERIENCE GROUP | Oct 10, 2023

Can you hear the sounds of the market, smell the incredible scents and immerse yourself in an atmosphere of voices and dreams? The Land of Aladdin is already stirring here and, in the heat of emotions, we're already rehearsing... a lot!

XIX Congreso Español de Centros y Parques Comerciales

BY AM EXPERIENCE GROUP | Sep 29, 2023

The Spanish Congress of Shopping Centers and Retail Parks has established itself as a meeting point for professionals and companies who share the same professional challenges and whose activity revolves around the Spanish market. A benchmark event for discussing current issues, learning about the latest trends and, of course, doing business!

AM DAY 2023!

BY AM EXPERIENCE GROUP | Sep 19, 2023

"Open Sesame!" - this could well be the password for entering this very special day and night for AM employees - but for this very magical occasion, the gates of the AM Experience offices (Porto) were already wide open to welcome everyone with a thousand smiles!

Let love flow!

BY AM EXPERIENCE GROUP | Aug 29, 2023

In this AM Experience Group debut, in a place so rich in history and memories, Kristoff d'Oria di Cirie talks a little about the origins of the project and the importance of love in his life!

In the wonderful world of Experiences!

BY AM EXPERIENCE GROUP | Jul 14, 2023

The WXO - World Experience Summit - which took place last June at Phantom Peak in London, revealed the market's growing appetite for immersive experiences and highlighted the importance of holistic design. Find out more here!

S.João is a party!

BY AM EXPERIENCE GROUP | Jun 23, 2023

At the São João festivities in Braga, everyone brings a "manjerico" to perfume the evening!

Pirilampo Mágico 2023!

BY AM EXPERIENCE GROUP | Jun 1, 2023

One of the oldest and most recognized social solidarity initiatives, with the theme "The energy that lights up the dream", was welcomed by all and, once again, several colleagues joined the campaign that reverts to the CERCI Movement. 😊

Mother's Day, day of LOVE!

BY AM EXPERIENCE GROUP | May 7, 2023

They are our mommies, and they take care of us like no one else! They give wings to our dreams, but also leave messages...that we are always very attentive to! We couldn't let the day go by without a special treat!

AM BIRTHDAY

BY AM EXPERIENCE GROUP | May 3, 2023

22 years...blowing magic! For 22 years AM has been spreading smiles and creating unforgettable memories, ageless!

Find out more about our Natálogo!

BY AM EXPERIENCE GROUP | Mar 9, 2023

Each person has their own unique way of seeing, hearing, touching, smelling, and navigating the world. Sensory design was the motto for our Natálogo 2023!

A tasteful Christmas!

BY AM EXPERIENCE GROUP | Dec 19, 2022

The true Christmas spirit really needs to be well shared and savored with those who fill a good part of our days...our colleagues!

The smile of the stars!

BY AM EXPERIENCE GROUP | Dec 12, 2022

The magic of Christmas is only completed when we can light up more smiles, especially with children hospitalized in pediatric wards, that are going through some rough situations!

Christmas from the ♥

BY AM EXPERIENCE GROUP | Nov 28, 2022

Crisis is the word we hear the most these days, bringing with it all the strength of resilience, which we had the opportunity to witness with our client - BragaParque and with several people who wanted to share with us their opinion about this year's Christmas decorations and about what the Christmas Light means in everyone's heart.

"Real magic is what we make it!"

BY AM EXPERIENCE GROUP | Nov 18, 2022

"Real magic is what we make it" - is the main message from the Magic Firefly to 2022. At AM Experience Group we couldn't remain indifferent to this solidarity campaign, especially since we are active agents in spreading magic around the world.

Saint Martin’s day AM: ‘’Who wants them hot and crispy?’’

BY AM EXPERIENCE GROUP | Nov 14, 2022

At AM, this date did not just pass by, and the good weather was noticeable! Hot and crispy chestnuts made everyone happy at snack time, opening the appetite for more Saint martin's days and functions!

"Today we are a stronger AM and proud of our path"

BY AM EXPERIENCE GROUP | Apr 4, 2022

AM Experience Group recently certified in Sustainable Events, quality, safety and environment.

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